Social media is full of scam stories but the same platforms have the truth uncovered. Direct Fairways Lawsuit is one of such stories. Reddit, LinkedIn, blogs, Facebook – people have complained everywhere about their services. Among those people, their employees are also included who admitted how notoriously the company has earned money.

In this article, we have explored the whole lawsuit, its impact on the small businesses and the employees, the current situation of the company and what we can do further to take legal action against Direct Fairways.

What is Direct Fairways?

Direct Fairways is a marketing and advertising company that works with golf courses. As an advertising company, it mainly targets small businesses and advertise their services in golf materials such as books, tees, ball washers and scorecards, leading the companies to reach affluent and elite class.

According to their About Us page, the company was established in 2015 in Maricopa County, Arizona.

What is the Work Process of Direct Fairways?

Every company’s work style determines its success rate; unfortunately, Direct Fairways lacked the strong roots. Instead of offering value and growth, the sole purpose of the company was to earn money. According to their employees, there were the following issues in the company’s work culture and process

• The executives were negligent towards the demands of their clients due to which they would exaggerate the tasks.
• There were no fixed prices of the services due to which the team would either ask you for $500 for specific services or they could charge $1000 for the same services. They are even ready to offer the same services for $50 as well. It all depends on what the team assumes about you.
• The employees were forced to generate leads in less than required time
• They were hired as independent contractors but they were treated like employees by having a reporting authority over them due to which they did not get insurance and paid leaves.

These issues ultimately affected their work style due to which employees did not focus on their work much and used to get into different things other than work as no one is bothered about client work and had a focus on sales only.

Here are screen shots of some of their employees who uncovered the truth.

Because of their poor work style, Direct Fairways got into multiple lawsuits against them.

What is a Direct Fairways Lawsuit?

Direct Fairways gained huge attention from small businesses in the golf community because of their enticing packages in which they offered advertising and publishing services. However, soon they started receiving complaints as many businesses reported that they did not get what was promised. In most cases, the company did not resolve the issues due to which numerous lawsuits were filed against Direct Fairways out of which some reached the Better Business Bureau (BBB).

The filing of multiple complaints against one company combined into a Direct Fairways lawsuit.

What were the Complaints of Small Businesses in the Direct Fairways Lawsuit?

Small or local businesses filed complaints against Direct Fairways on legal grounds which were the following:

• Their ads were never published
• The company charged them more than the mutually decided amount
• Sales team provided wrong and misleading information for the sake of conversion
• Some golf courses were not associated with the company where their ads were supposed to be published
• Their team charged the small businesses’ credit or debit cards without their permission even after they canceled their services

Some of the companies even shared their experiences on Reddit. Here is the table where I have entailed complaints of a few businesses.

Wasn’t there any Method to Resolve the Cases of Small Businesses Via Direct Communication to the Direct Fairways?

Many small businesses initially tried to contact Direct Fairways to resolve their issues, but nothing worked. The company’s complaint process was frustrating and unhelpful. As a result, many turned to Facebook groups and Reddit for help after losing their money.

On Reddit, people shared the following solution:

Some users contacted Direct Fairways through third-party sites. However, most complaints remained unresolved. Only one case was found where Direct Fairways responded and resolved the issue through a third-party platform:

“On 9.4.24 and 9.11.24, they billed me $399 and then $800, even though they said they’d only charge $399 more. I complained, and they refunded only $200, claiming it was for a two-year advertisement. Initially, I was told it would cost $200 for advertising on a golf scorecard. Then they charged $399. Later, they called saying there were two spots left and offered an additional spot for $400—but charged $800. When I tried to get a copy of the advertisement, I discovered the House on the Rock golf course doesn’t even run ads on their scorecards. The management confirmed they’ve never worked with anyone for advertising. I’m demanding a full refund plus compensation for fraud.”

This user filed the complaint on a third-party site, where Direct Fairways finally responded and agreed to resolve the issue.

What was the Impact of Direct Fairways Complaints on the Small Businesses?

Such complaints and people’s vocality affected the business as other businesses have become aware of it which affected their reputation in the golf industry. Golf courses and managers understood the selfish schemes of such companies and they started avoiding companies with such plans to keep themselves safe.

Other small businesses and companies have become alert. They do not get into cold calls and make deals with such agencies. They now use the rules and ideas of fact checking to verify the information and then step ahead to work with them.

Direct Fairways Lawsuit has brought light on to companies that seemed shiny from outside but their strategies can only bring light but not results. Businesses and people understand that such agencies are not transparent and avoid giving reports and ensure accountability. It explained poor ethical policies and zero work ethics along with selfish means to earn money bring loss to the company in the end.

This case has saved multiple companies and people from the loss they could have saved but credit goes to people who face the loss because they are brave enough to bring light to their experiences, or no one would have been saved.

What was the Response of Direct Fairways to These Complaints?

The complaints and reviews on social media affected the reputation of Direct Fairways to a great extent and the lawsuit worsened it more. Yet, this impact was required or such companies would bring loss to the ones who are struggling to make their things work.

After so many complaints, they addressed the criticism and expressed that their customers have failed to understand the terms of their advertising services due to which they have filed complaints.

According to them, the majority of their clients and customers are happy with their services but some had issues which they had created themselves. In their statements, they have said that they refunded the amount so people should not have made issues.

Regarding employees, they stayed firm on their POV that they have not violated or broken any law of FLSA. They argued that contractors were asked to read the terms and agreed to them so why are they complaining now.

Their defense statements improved nothing in their favor as negative reviews and criticism continues to come in the form of posts on social platforms. While some sites explode the legal battles they are going through because of these Direct Fairways reviews.

Because of these complaints, the company has changed their work practices a little, but critics have not reduced. After all, people find their statements weird and illogical because they are unable to understand how clients couldn’t understand their terms of services. Their point of views regarding the terms and conditions for contractors does not go with the country’s policies and that’s why employees find their statements unreasonable.

What is the Current Status of the Cases Filed Against Direct Fairways?

As of now, some cases are still active against the company. While some cases are solved behind the curtains with the help of the lawyers of both the parties. Legal experts and government lawyers suggest most of the local businesses to fix the issue via lawyers.

Conclusion

The Direct Fairways lawsuit is discussed the most nowadays because it exposed the scam gamers who work as marketing agencies and rob people’s money while offering nothing except excuses.

Direct Fairways is a golf advertising and print company that offers a platform to small businesses to advertise themselves on their golf courses. However most of the companies or their clients are unsatisfied with their services as they charged more money than the amount mutually decided and had never published their ads. If they complain, the company refunds half of the amount and disappears.

Their employees also came in front and exposed the company due to which the reputation was downgraded. The company tried to defend themselves but nothing worked.

These unfiltered Direct Fairways reviews from small businesses and employees exposed how such companies work and this lawsuit has saved thousands of companies from them who could get in trouble.

FAQs:

Who is the first person who exposed Direct Fairways?

Unfortunately there are no details of the first person who exposed the company as many people started criticizing the company on digital platforms, mainly social media.

How to save yourself from Direct Fairways’ scamming scheme?

It’s simple. You need to conduct thorough research about the company with whom you are going to work. Ask such companies to send their portfolios or give you the result they have achieved with their previous clients. Use digital platforms to know reviews from other companies. If the company fails to give their portfolio or people on social media criticize the company, do not go for them.

Is the Direct Fairways Lawsuit settled yet?

Currently, there is no news about settlement but the strategic team of lawyers and experts at Direct Fairways are negotiating with small businesses to resolve the matter without going into lengthy court dealings.

How many Direct Fairways complaints did the BBB receive?

The BBB received more than thousands complaints about Direct Fairways regarding their poor services, unauthorized charges, aggressive sales tactics, and provision of misleading information.